Features & Checks

Glippy analyzes your web pages across 10 GEO (Generative Engine Optimization) categories with 240+ individual checks. Here's everything the extension evaluates.

Scoring system

Each check contributes to a category score, and all category scores combine into your overall GEO Score.

Overall score

  • Displayed as a number from 0 to 100 in a circular ring
  • Higher is better — it reflects how well your page is optimized for AI agents and generative search

Letter grades

Grade Score range Meaning
A 90 - 100 Excellent — your page is well-optimized for AI agents
B 80 - 89 Good — minor improvements possible
C 70 - 79 Average — several areas need attention
D 60 - 69 Below average — significant improvements needed
F Below 60 Poor — major GEO issues to address

Category weights

Not all categories contribute equally to the overall score. Categories with higher weights have more impact:

Weight Impact Categories
1.5x Highest Structured Data & Schema, Machine Readability
1.3x High Citability & Answer-Readiness
1.2x Above average Semantic HTML
1.0x Standard Accessibility, Internal Linking, Meta & Discoverability, Entity & Authority
0.3x Low Performance & Crawlability
0.2x Emerging Agent Interactivity (WebMCP)

Check status indicators

Each individual check is marked with one of four statuses:

  • Pass — Check passed, contributing full points to the category score
  • Warn — Partial compliance, contributing some points
  • Fail — Check failed, no points contributed
  • Info — Informational only, does not affect scoring

The 10 GEO categories

Below is each category with its purpose and what Glippy checks for.

1. Structured Data & Schema

🧬

Structured Data & Schema

1.5x weight

Validates JSON-LD structured data, schema.org types, and required properties that help AI agents understand your page content.

What Glippy checks:

  • Presence of JSON-LD structured data on the page
  • Valid schema.org @type declarations
  • Required properties for each schema type (e.g., name, description, author)
  • Proper @context referencing schema.org
  • Nested schema objects and relationships
  • Schema markup for articles, products, FAQs, organizations, persons, and more
  • Breadcrumb structured data
  • SpeakableSpecification for voice-ready content

2. Semantic HTML

🏗️

Semantic HTML

1.2x weight

Evaluates proper use of HTML5 semantic elements that give structure and meaning to your content.

What Glippy checks:

  • Correct heading hierarchy (<h1> through <h6>) without skipped levels
  • Single <h1> per page
  • Use of semantic landmark elements (<main>, <nav>, <header>, <footer>, <article>, <section>, <aside>)
  • Proper use of lists (<ul>, <ol>, <dl>) for grouped content
  • Use of <table> for tabular data with proper headers
  • Semantic text elements like <strong>, <em>, <time>, <address>
  • Document outline quality and logical content flow

3. Accessibility for Agents

♿

Accessibility for Agents

1.0x weight

Checks accessibility features that benefit both human users and AI agents in understanding page structure and content.

What Glippy checks:

  • ARIA labels and roles on interactive elements
  • Image alt text presence and quality
  • Semantic HTML structure for screen readers and crawlers
  • Landmark roles (role="main", role="navigation", etc.)
  • Form labels properly associated with inputs
  • Link text descriptiveness (avoiding "click here" patterns)
  • Language attribute on the <html> element

4. Internal Linking

🔗

Internal Linking

1.0x weight

Analyzes the internal link structure to ensure AI crawlers can discover and navigate related content.

What Glippy checks:

  • Internal link count and density
  • Descriptive anchor text quality
  • Link distribution across the page
  • Navigation link structure
  • Breadcrumb navigation presence
  • Related content links
  • Broken or orphaned internal links

5. Meta & Discoverability

🔍

Meta & Discoverability

1.0x weight

Reviews meta tags, robots directives, and discoverability signals that determine whether AI crawlers can find and index your content.

What Glippy checks:

  • Title tag presence, length, and quality
  • Meta description presence, length, and quality
  • Open Graph tags (og:title, og:description, og:image)
  • Twitter Card tags
  • Canonical URL tag
  • Robots meta tag directives (index, follow, noai, noimageai)
  • robots.txt rules for LLM crawlers (GPTBot, ClaudeBot, Google-Extended, etc.)
  • llms.txt file presence — a machine-readable site description for AI agents
  • Sitemap reference
llms.txt

llms.txt is an emerging standard that provides AI agents with a machine-readable overview of your site. Glippy checks if your site has one and validates its format.

6. Machine Readability

🤖

Machine Readability

1.5x weight

Evaluates how easily AI models can parse, understand, and extract information from your content.

What Glippy checks:

  • Content structure and logical flow
  • Flesch-Kincaid readability score
  • Paragraph length and density
  • Use of clear, concise language
  • Content-to-HTML ratio
  • Proper content segmentation
  • Absence of content hidden behind JavaScript-only rendering

7. Entity & Authority

🏛️

Entity & Authority

1.0x weight

Checks for entity signals, authorship, and authority markers that AI models use to assess content trustworthiness.

What Glippy checks:

  • Author schema markup (Person type)
  • Organization schema markup
  • Author bio and credentials
  • Author sameAs links to social profiles and authority sources
  • Publication date and last modified date
  • E-E-A-T signals (Experience, Expertise, Authoritativeness, Trustworthiness)
  • About page and contact information linkage

8. Citability & Answer-Readiness

💬

Citability & Answer-Readiness

1.3x weight

Assesses whether your content is structured to be directly cited or used as an answer by AI-generated responses.

What Glippy checks:

  • FAQ-style question and answer blocks
  • Direct answer patterns ("What is...", "How to...")
  • Quote-worthy sentences and key takeaways
  • Definition list usage for glossary-style content
  • Concise, self-contained answer paragraphs
  • Summary or TL;DR sections
  • Statistic and data point formatting
  • Step-by-step instruction patterns

9. Performance & Crawlability

⚡

Performance & Crawlability

0.3x weight

Checks page performance metrics that affect how efficiently AI crawlers can fetch and process your content.

What Glippy checks:

  • Page load time estimation
  • DOM size and complexity
  • Mobile-friendly viewport configuration
  • Core Web Vitals indicators
  • Render-blocking resource detection
  • Image optimization signals
Lower weight for a reason

Performance has a 0.3x weight because Glippy runs in-browser and cannot measure server response times or full Core Web Vitals. These checks provide directional guidance rather than definitive performance metrics.

10. Agent Interactivity (WebMCP)

🔌

Agent Interactivity

0.2x weight

Evaluates support for the emerging WebMCP protocol that enables AI agents to interact with web pages beyond just reading them.

What Glippy checks:

  • WebMCP declarative attributes (toolname, tooldescription, toolparamdescription)
  • Imperative WebMCP API usage (navigator.modelContext)
  • Form agent-readiness and machine-operable forms
  • WebMCP SDK or polyfill detection
  • Interactive element discoverability for AI agents
Emerging standard

WebMCP is currently in early preview (available in Chrome Canary). This category has the lowest weight (0.2x) as the standard is still evolving. Production readiness is expected mid-to-late 2026.

Export options (Pro)

Pro users can export scan results in multiple formats. After running a scan, click the export icon in the header to choose a format.

Available formats

Format Options Best for
HTML Full report Sharing interactive reports with teams or stakeholders
PDF Full report Professional reports for clients, presentations, or archiving
Markdown Recommendations / Full report Adding to documentation, wikis, or project management tools
CSV Recommendations / Full report Importing into spreadsheets for tracking and analysis
Plain Text Full report Quick reference or pasting into emails and chats
Google Drive CSV, Markdown, or PDF Direct upload to your Google Drive for cloud storage and sharing

The Recommendations exports focus on actionable items (warnings and failures), while Full Report exports include all checks including passes.

Google Drive Integration (Pro)

Export your GEO reports directly to Google Drive for easy cloud storage and sharing with your team.

How it works

  • One-time authentication: The first time you export to Google Drive, you'll be prompted to sign in with your Google account and grant permission
  • Direct upload: Reports are uploaded directly to your Google Drive root folder
  • Quick access: After upload, a toast notification appears with an "Open in Drive" link

What you can export

  • Single page scans: CSV, Markdown, or PDF
  • Multi-page scans: CSV (Summary or Full), Markdown (Summary or Full), or PDF
  • Bulk tab scans: CSV, Markdown, or PDF
  • Competitor comparisons: CSV, Markdown, or PDF

File naming

Files are automatically named with timestamps for easy organization:

  • Single page: glippy-report-[timestamp].ext
  • Multi-page: Glippy-MultiPage-Report-[date].ext
  • Bulk tabs: Glippy-BulkTabs-Report-[date].ext
  • Comparisons: Glippy-Comparison-[domain1]-vs-[domain2]-[date].ext

Advanced Features (v1.3)

The latest version of Glippy includes powerful new capabilities for tracking, comparison, and bulk analysis.

Scan history & trend tracking

Glippy remembers your last 50 scans per URL and displays a sparkline trend showing how your GEO score changes over time. This helps you track whether your optimizations are working.

Score Trend showing performance over time with sparkline graph
  • Stores up to 50 historical scans per URL
  • Visual sparkline graph shows score trend over time
  • Date range and point change indicator (+/- pts)
  • Data stored locally in your browser (chrome.storage.local)

Change detection

When you re-scan a page, Glippy highlights what improved and what regressed since the last scan. Green and red indicators on both the overall score and each category make it immediately obvious.

  • Green indicator: score improved since last scan
  • Red indicator: score decreased since last scan
  • Per-category change indicators

Side-by-side competitor comparison

Enter a competitor's URL while viewing your results to see both GEO scores and category breakdowns in a split view. Compare all 10 categories side-by-side without leaving the extension popup.

  • Enter any competitor URL to compare against your current page
  • Scans competitor page in a background tab
  • Split-view "VS" comparison with overall scores and grades
  • Category-by-category breakdown showing score differences
  • Visual indicators: green for categories where you're ahead, red where you're behind
  • Priority-sorted recommendations extracted from your failed/warning checks

Export options: Plain Text, HTML, CSV, Markdown, PDF, Google Drive

Multi-page scan

Scan up to 10 URLs at once from a single input. Glippy opens background tabs to scan each page sequentially and displays comprehensive results. Great for auditing multiple pages across your site in one session.

  • Enter up to 10 URLs in a textarea (one per line)
  • Sequential scanning with real-time progress indicator (e.g., "Scanning 3/10")
  • Summary statistics: average score, score range, grade distribution
  • Common issues table showing problems affecting multiple pages
  • Category averages across all scanned URLs

Export options: HTML, PDF, Plain Text, CSV (Summary or Full), Markdown (Summary or Full), Google Drive

Badge score

After scanning a page, the GEO score appears directly on the extension icon in your browser toolbar. The badge is color-coded based on score range so you can see results at a glance.

  • Score number displayed on extension icon
  • Color-coded: green (80+), yellow (60-79), orange (40-59), red (below 40)
  • Updates per-tab so each tab shows its own score

Bulk tab scan

Click the "Scan All Tabs" button to scan all your open browser tabs at once. Results are displayed in a dedicated panel with summary statistics. Perfect for auditing multiple pages during a site review.

  • One-click "Scan All Tabs" button in the extension
  • Automatically filters to HTTP/HTTPS URLs (skips internal browser pages)
  • Shows scanning progress and count
  • Results sorted by score (highest first)
  • Summary showing scanned count, average score, and timestamp

Export options: HTML, PDF, Plain Text, CSV, Markdown, Google Drive

Page type detection

Glippy automatically detects the type of page being scanned and displays it as a badge alongside your score. Detected types include:

  • Article — Blog posts, news articles, guides
  • Product — E-commerce product pages
  • Homepage — Site landing pages
  • FAQ — Frequently asked questions pages
  • Contact — Contact pages
  • About — About pages
  • And more — Glippy identifies many page types based on content signals

Next steps

Install Glippy

Get the extension from the Chrome Web Store.

Install now

Activate Pro

Unlock unlimited scans and export capabilities.

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